Sportswear brand Asics creates in-store digital personalisation experience
Sportswear brand Asics has launched an in-store personalisation tool at its Hamburg store, Product Advisor, to bring a digital user experience in to the physical retail environment. Created by digital...
View ArticleUber chases emotional connection and teams with Spotify to offer personalised...
Uber has partnered with music streaming site Spotify to give users the ability to choose the music played during their taxi journey, as the ride-sharing app looks to differentiate its offer in an...
View Article45% of consumers choose high street over 'frustrating' online...
Nearly half (45 per cent) of UK consumers have said the frustrations of online shopping have driven them to shop on the high street, according to research from Rackspace.The major gripe for consumers...
View ArticleSkoda ties with Dennis to let readers create their own car review
Skoda is partnering with Dennis Publishing to let readers select the content that they want to see when watching a video review for its latest Fabia car.A video hub runs on the Auto Express and...
View ArticleFigleaves.com lays out plans to become 'ultimate' destination for...
Lingerie e-commerce business Figleaves.com has made a play to become the "ultimate" online destination for lingerie and swimwear as it implements a new personalisation strategy. The brand is working...
View ArticleBrands shifting spend from TV to programmatic despite reservations about...
Advertisers are increasingly shifting spend from TV to online programmatic video despite having concerns about the discipline’s ability to provide an acceptable return on investment for offline sales,...
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Rise of the machines: an outdoor ad that builds itself in response to human...
Big screen. Kinect sensor. Powerful PC. They’re unlikely to capture the imaginations of advertisers separately but together, crammed into an outdoor poster they form what is being billed as the world’s...
View ArticleShop Direct hails ‘big data and tech’ investments for profit surge
Shop Direct’s profits surged 78 per cent to £71.7m in its financial year, with the business crediting its decision to become a fully digital retailer for the upswing.The jump occurred in the year...
View ArticleMcDonald’s is on a mission to implement ‘mass personalisation’
McDonald’s US business is hoping that plans to develop a more individual relationship with its customers will help aid the fast food chain’s turnaround plan, speed up loyalty acquisition and stimulate...
View ArticleTumblr: move over personalisation, you need to embrace ‘remix culture’ to win...
Personalisation has been the buzzword on many a marketer's lips over the past few years as brands adapt their content strategies to appeal to and engage millennial audiences. Now, however Tumblr is...
View ArticleVirtual Reality is “relevant and possible” and could build trust, says Airbnb
Airbnb is looking at how virtual reality could help build trust between guest and host, saying the technology is “relevant and possible”.Mike Curtis, VP of engineering at Airbnb, made the comments at...
View ArticleESPN jumps on personalisation bandwagon but confirms curated content...
ESPN recently introduced personalisation features for the UK edition of its global multi-sport website to keep up with the radically changing consumption of digital media.Visitors to the ESPN site can...
View ArticleNectar MD on why personalisation isn’t about whacking a name on a bottle
Nectar is in the midst of transforming itself from an analogue business, where until recently its users would get a quarterly print-out of retail offers, to a “digital-first” brand thanks to its new...
View ArticleAirbnb trials City Hosts personalised guide program
Airbnb has begun trialling a new City Hosts program which promises guests their own private guide offering personalised tips and advice in addition to a roof over their heads.City Hosts is the latest...
View ArticleResearch from The Drum and Pure360 finds marketers overconfident when it...
The latest edition of The Drum’s Market Insight series has uncovered a disconnect between perceptions of brand marketers and consumers when it comes to fair use of data and the relevancy of their...
View ArticleThe Drum launches research to examine programmatic spend and data use in...
The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive...
View ArticleBBC brings entire range of content into one app BBC+ to encourage discovery...
The BBC has for the first time collected its entire range of content into a single dedicated hub, BBC+, to make it easier for users to discover and personalise content from its many verticals.Users...
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McDonald’s New Zealand quickly regrets asking the internet to name its own...
McDonald’s New Zealand has learned the hard way how ruthless the denizens of the web can be when asked to express their creativity.As previously seen with BoatyMcBoatFaceGate and Coca-Cola’s Gif the...
View ArticleExperience is key to Deezer’s plan to capitalise on streaming’s shift away...
It might be crowded now but the streaming market can only facilitate so many slight variations of the same, economically tricky product for so long. The question is, will Deezer be one of the few that...
View ArticleFlite launches customizable ad unit for 360-degree content
On the heels of its vertical video announcement, creative management platform Flite said it launched an ad unit for 360-degree videos and images, which includes the ability to personalize ads for...
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